Victor&Ilya.
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The Mir ("World") payment system has launched an advertising campaign in support of a new offer — a 10% cashback on the entire range of the Ozon marketplace. As a slogan, we created the phrase "The world that you like is the world in which everything you want is profitable." The main characters of the commercials were the well-known Russian TV presenter Nikolay Drozdov and figure skater Alina Zagitova.
So we wanted to show the life of celebrities from an unusual side — as ordinary people with everyday habits and hobbies.