Choosing a mobile internet tariff used to be a puzzle. Therefore, the leading telecom operator in Russia, MegaFon, has structured and simplified the classification of mobile Internet Internet tariffs for tablet and computer. The operator introduced the package principle of the service, divided by size: XS, S, M, L, XL.
Working at the Instinct agency, we played with the images of big and small, conducted a dialogue with the viewer, forcing him not just to understand, but to feel the simplicity of choosing the size.